GetYourGuide, the Berlin-based experiences marketplace, has unveiled a series of new features designed to enhance the experience for its partners and streamline business operations. This update, known as the Unlocked Fall 2025 Product Release, is aimed at improving the platform’s tools for experience partners by incorporating advanced artificial intelligence (AI), redesigning the listing pages, and expanding categories. These new features reflect GetYourGuide’s ongoing effort to strengthen its service offerings and ensure partners remain competitive in the evolving travel market.

As the company continues to transform its business model, the introduction of these upgraded tools is expected to play a key role in enhancing online visibility and capturing future demand. This is part of GetYourGuide’s strategy to create more value for its partners while reinforcing its position as a leader in the global travel experiences industry.

Key Features in the Fall 2025 Product Release

The Unlocked Fall 2025 Product Release introduces several new tools designed to support partners in adapting to market changes and improving their operational efficiency. These features include:

AI-Powered Review Management

The introduction of AI-powered review management is one of the standout features of this release. Building on previous AI-generated review summaries, the tool now includes actionable recommendations, a QR code generator, and a custom link that makes it easier for partners to collect reviews. Additionally, the AI Reply

Optimizer assists partners in crafting responses to customer feedback, further enhancing the quality of service and customer relations. This tool empowers partners to engage with customers more efficiently, improving their ability to gather valuable insights and maintain high levels of guest satisfaction.

Simplified Operations & Logistics

Another significant update is the redesigned product offerings page, which allows partners to manage their listings in a more streamlined manner. By consolidating various operational functions into a single, user-friendly interface, the new page design mirrors the experience of customers using GetYourGuide, making it easier for partners to update listings and track performance. This simplified operations tool enables partners to focus more on delivering outstanding experiences and less on administrative tasks, ultimately increasing operational efficiency.

Expanded Categories for Diverse Offerings

GetYourGuide has also introduced a significant category expansion, particularly within its Shows & Events section. As part of the company’s broader strategy to diversify its offerings, the expansion will include multi-day tours and attractions such as theme parks. This category growth allows partners to reach a broader range of customers, ensuring that GetYourGuide remains competitive in the increasingly diverse travel market. The expansion is aimed at creating more varied experiences that appeal to a wider audience.

Enhanced Traveler Discovery Features

The new enhancements to traveler discovery are designed to make it easier for users to explore and compare experiences. The redesigned activity cards now include customer reviews, giving travelers more comprehensive information before making a booking. Additionally, the introduction of AI-powered filters and improved mobile search capabilities ensures that travelers can find the experiences they are looking for more easily, driving higher conversions for partners. By improving the discovery process, GetYourGuide is helping both partners and customers have a more efficient and enjoyable booking experience.

Helping Partners Adapt and Thrive in a Competitive Market

The latest updates reflect GetYourGuide’s commitment to providing partners with the tools they need to thrive amid increasing market pressures. With tourism and travel experiences becoming more competitive, especially in a digital-first world, partners need robust, efficient tools to manage operations and engage with customers effectively.

In the current landscape, where experience providers face the dual challenge of standing out amidst growing competition and meeting higher customer expectations, these new tools are essential for adapting to market demands. GetYourGuide has emphasized that the goal is not just to help partners survive in the market but to thrive by providing them with advanced technology, actionable insights, and enhanced visibility.

The Role of Artificial Intelligence in Travel Industry Growth

Artificial intelligence (AI) has become an essential component in reshaping the travel industry, and GetYourGuide is at the forefront of this transformation. The integration of AI into the platform allows partners to streamline their operations, enhance customer engagement, and improve performance tracking. As AI continues to evolve, its role in data analysis, personalization, and customer insights will only increase, providing travel businesses with more accurate and actionable information. GetYourGuide’s investment in AI-powered tools demonstrates the company’s commitment to driving innovation within the industry.

With AI tools like the Review Management system and activity discovery filters, partners are equipped with the capabilities needed to improve their content, reach new audiences, and deliver tailored experiences. These advancements help partners stay competitive and maintain relevance in an increasingly complex travel ecosystem.

Supporting Partner Success and Long-Term Growth

For GetYourGuide, supporting the success of its partners is a core aspect of its business strategy. Over 60% of the company’s partners are already leveraging AI to enhance their business operations. By providing new and improved tools for capitalizing on emerging trends, GetYourGuide ensures that partners have the resources to adapt and scale their businesses.

The platform’s ongoing focus on partner development and support reflects the company’s mission to empower businesses to create unique and high-quality offerings. As GetYourGuide continues to evolve, its dedication to providing partners with innovative solutions will help both the company and its partners remain competitive in the global tourism market.

The Future of Travel Technology and Partner Tools

The release of these new features is just one example of how GetYourGuide is leading the way in travel technology. With AI and digital tools increasingly playing a central role in travel bookings and experience management, GetYourGuide remains committed to ensuring that its platform provides the most up-to-date and effective solutions for its partners.

The company’s emphasis on enhancing partner experiences, improving product visibility, and creating seamless operations will continue to shape the future of travel technology. As the market evolves, GetYourGuide will likely continue to innovate, ensuring its partners are well-equipped to meet the needs of today’s travelers.

Conclusion

The new features introduced in the Unlocked Fall 2025 Product Release represent a major step forward for GetYourGuide and its partners. With the introduction of AI-powered tools, enhanced discovery features, and a streamlined operational process, the company is further solidifying its role as a leader in the experiences marketplace. These updates are designed to help partners thrive in an increasingly competitive landscape by improving their operational efficiency and increasing their market visibility.

As GetYourGuide continues to push the boundaries of travel technology, the company remains focused on empowering its partners to succeed, offering innovative solutions that drive commercial performance and ensure long-term growth in the travel industry.

TTW

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