Canary Islands Joins Destinate’s Top 7 Branded Tourism Games
Every day, tourism boards ask the same question: “How do we effectively reach Gen Z?” The answer isn’t more ads
WE WANT TO GROW YOUR TOURISM BUSINESS?
Meet Gen Z Where They Live
Gen Z (ages 13-28) is the most populated generation in the world and represent more than 1/3 of the global population.
Who is Gen Z?
Gen Zer’s were born between 1997 and 2012. As of 2025, the current age range for Gen Z is roughly 13 to 28 years old. Labeled “digital natives”— Gen Z is the first generation to grow up with the internet as a part of their daily life
- Gen Z spends more on travel than any other generation—$11,766 per year on average.
- Gen Z’s collective spending power goes directly into travel experiences, with many Gen Z suggesting that travel is an 'essential lifestyle component' that they'd be willing to cut other expenses to finance.
- Gen Z alone constitutes a global spending power of accounts for about 40% of all travel spend
WHERE UGC MEETS TOURISM
JUNE 22 / 2PM – 6PM GMT+4
Tbilisi Hills, Krtsanisi Region, Tbilisi, Georgia
Social Media Platforms That Gen Z Spend Most of Their Time On
Spend 160 minutes per day
Spend 120 minutes per day
Spend 90 minutes per day
Spend 33 minutes per day
Spend 6 - 10 hours per week
Spends 67 minutes per day
About Destinate
Destinate helps tourism organizations and travel brands engage Gen Z the most valuable target audience for the future of travel
Ready Player Travel
ASEAN: ImaginASEAN – The Great Metaverse Hunt
Platform: Roblox Commissioned by: ASEAN (Association of Southeast Asian Nations)Developer: CosmowLaunch Date: September 27, 2024 (World Tourism Day)Partners: AirAsia, Agoda, ASEAN-Korea CentreInstagram Link: https://www.instagram.com/reel/DCSzbUQJoEW/Launch Stats: ~200,000 players
Imagine an Eco-Tourism Game So Good, It Makes People Want to Protect the Real Plac
This spring, a quiet farming game launched on Roblox and changed everything. Grow a Garden, developed by The Garden Game,
1 Billion Average Monthly Users
Why Travel & Tourism Brands Should Consider Activating Roblox
Roblox users spend an average of 2.5 hours per session more than TikTok, YouTube, and Instagram combined
410M+ monthly active users, the largest and most successful gaming platform used by Gen Z
High conversion potential -interactive experiences drive real-world tourism visits.
Scalable activations from small integrations to full world builds.
Roblox
Why is Roblox so effective for Brands and Products?
- 01
- 02
Active
While offers a passive, “lean back” experience, Roblox is inherently active and an unrivaled “lean-in” experience
Player Guided
Roblox places players in the center of their own story, where they control what they see and how they engage
- 03
- 01/04
Roblox offers the unparalleled ability to explore the sights & sounds of destination, stoking wanderlust before making the trip
Immersive
- 04
Travel is Popular on Roblox
There are 90k travel related experiences on the platform
6.7
Billion
Lifetime visits to travel related games
961
Billion
Hours engaged in travel related games
Vacation Story
Liberty Airlines
Liberty Cruise Ship Sea Sim
Cabin Crew Simulator
Tourism groups are already
reaching millions
Singapore Wonderland 8M Visits
Qatar Adventure 7M Visits
Hello! Tokyo Friends 7M Visits
DESTINATE assists tourism organizations to implement the latest tech to reach Gen Z across platforms such as Roblox, Fortnite, Zepeto, The Sandbox and other 3D immersive social media.
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