Trip.com Group (NasdaqGS:TCOM) put the spotlight on its AI travel assistant, TripGenie, during ITB Asia 2025. The company shared how the platform’s success in boosting user engagement and bookings is shaping the expansion of its travel services.

Trip.com Group’s announcement about enhanced AI-driven travel experiences comes as momentum is building in its stock, which has delivered a 15% total shareholder return over the past year and an impressive 194% over three years. Shares have seen a notable 10% gain in the last quarter alone as investors respond to consistent growth signals and the promise of new digital services.

If Trip.com’s surge in engagement has you thinking bigger, now is a smart moment to broaden your investing scope and discover fast growing stocks with high insider ownership

With upbeat returns and a fast-growing AI offering, is Trip.com Group’s current price still underestimating its potential, or is the market already reflecting all of that future growth in its valuation?

Most Popular Narrative: 16% Undervalued

With Trip.com Group’s fair value estimated at $83.54, about 16% above the latest close of $70.14, the narrative points to significant upside if expected trends play out. Let’s see the heartbeat of the analyst view fueling this optimism.

“Ongoing investment in proprietary artificial intelligence, personalized recommendation engines, and integrated ‘one-stop’ trip planning tools (like Trip.Planner and Intelli-Trip) is driving higher user engagement, stronger repeat bookings, and better operating leverage. This supports margin expansion and increased customer lifetime value.”

Read the complete narrative.

Want to find the formula behind this bullish view? The secret lies in a mix of projected revenue acceleration, more profitable margins, and a bold future profit multiple that keeps analysts leaning bullish. What surprise metric tips this fair value so high? Dive in to uncover the pillar driving the narrative’s upside target.

Result: Fair Value of $83.54 (UNDERVALUED)

Have a read of the narrative in full and understand what’s behind the forecasts.

However, ongoing pricing pressure and shifting travel demand trends could quickly challenge these upbeat analyst projections. This makes careful monitoring essential for investors.

Find out about the key risks to this Trip.com Group narrative.

Simply Wall St.

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