According to new research from IAB and Statista, a staggering 9 in 10 advertisers are already leveraging GenAI tools for digital campaigns. And they’re not just testing the waters — they’re diving in:

• 86% of advertisers are already using—or planning to use—GenAI to build video ads, with nearly 90% expected to be onboard by 2026
• 72% of advertisers are actively creating digital video ads with GenAI
• More than half say it’s saving them both time and money
• Over 60% are using GenAI for personalization, localization, and repurposing content (Source: Statista/IAB via Yahoo Finance)

David Cohen, IAB CEO, captures the moment:

“The economics of advertising are being transformed. As the costs of production fall, the opportunities for advertisers multiply.”

Brands Are Spending More—and Smarter—with CTV & GenAI

Insights from IAB’s Video Leadership Summit:

• A quarter of advertisers now expect nearly half of CTV inventory to be biddable, up from 34% last year
• 74% of buyersare equipping internal teams for self-serve CTV buying
• Yet, buyers still want human agencyin activation—more than 80% are demanding support from trusted partners

Crucial point: performance metrics matter more than ever. Video buyers prioritize visits, sales, and bottom-funnel outcomes above all — and will cut spend if campaigns don’t deliver

What This Means for Travel Brands

Travel is inherently global, visual, and emotionally resonant — but also competitive and conversion-driven. That’s where a new start-up, DESTINATE steps in:

Enter Destinate: GenAI-Powered Video for Travel Brands At Destinate, we help travel organizations create conversion-optimized video content — fast.

✔️ Repurpose your existing footage into fresh, personalized videos

✔️ Localize content by region, language, or traveler type

✔️ Produce entire video libraries in weeks, not months

✔️ Get data-infused creative built to perform across every platform

From tourism boards to airlines, resorts, and attractions — if you’re not yet using GenAI to power your content strategy, you’re falling behind.

Take the Next Step — Before Your Competitors Do

See content credentials

If you’re ready to scale high-performing travel video campaigns—without bloated budgets or timelines—Destinate has the tools and team to lead the way.

• GenAI creative is expected to power 40% of all video ads by 2026, with SMBs leading the charge. Destinate is doing it now, to help leaders in the travel & tourism space continue to be the leaders

✅ Connect with DESTINATE today to discuss how to best integrate GenAI video into your overall content marketing strategy