Nearly 90% of Advertisers Are Now Using GenAI. Are You?
According to new research from IAB and Statista, a staggering 9 in 10 advertisers are already leveraging GenAI tools for digital campaigns. And they’re not just testing the waters — they’re diving in:
- 86% of advertisers are already using—or planning to use—GenAI to build video ads, with nearly 90% expected to be onboard by 2026
- 72% of advertisers are actively creating digital video ads with GenAI
- More than half say it’s saving them both time and money
- Over 60% are using GenAI for personalization, localization, and repurposing content (Source: Statista/IAB via Yahoo Finance)
David Cohen, IAB CEO, captures the moment:
“The economics of advertising are being transformed. As the costs of production fall, the opportunities for advertisers multiply.”
Brands Are Spending More—and Smarter—with CTV & GenAI
Insights from IAB’s Video Leadership Summit:
- A quarter of advertisers now expect nearly half of CTV inventory to be biddable, up from 34% last year
- 74% of buyersare equipping internal teams for self-serve CTV buying
- Yet, buyers still want human agencyin activation—more than 80% are demanding support from trusted partners
Crucial point: performance metrics matter more than ever. Video buyers prioritize visits, sales, and bottom-funnel outcomes above all — and will cut spend if campaigns don’t deliver
What This Means for Travel Brands
Travel is inherently global, visual, and emotionally resonant — but also competitive and conversion-driven. That’s where a new start-up, DESTINATE steps in:
Enter Destinate: GenAI-Powered Video for Travel Brands At Destinate, we help travel organizations create conversion-optimized video content — fast.
✔️ Repurpose your existing footage into fresh, personalized videos
✔️ Localize content by region, language, or traveler type
✔️ Produce entire video libraries in weeks, not months
✔️ Get data-infused creative built to perform across every platform
From tourism boards to airlines, resorts, and attractions — if you’re not yet using GenAI to power your content strategy, you’re falling behind.
Take the Next Step — Before Your Competitors Do
If you’re ready to scale high-performing travel video campaigns—without bloated budgets or timelines—Destinate has the tools and team to lead the way.
- GenAI creative is expected to power 40% of all video ads by 2026, with SMBs leading the charge. Destinate is doing it now, to help leaders in the travel & tourism space continue to be the leaders
✅ Connect with DESTINATE today to discuss how to best integrate GenAI video into your overall content marketing strategy
