Top 100 Gen Z Marketing Statistics for 2025
Generation Z (born between 1996 and 2011) now represents over a third of the global population and is reshaping the
WANT TO GROW YOUR TOURISM BUSINESS?
Meet Gen Z Where They Live
Gen Z (ages 13-28) is the most populated generation in the world and represent more than 1/3 of the global population.
Who is Gen Z?
Gen Zers were born between 1997 and 2012. As of 2025, the current age range for Gen Z is roughly 13 to 28 years old. Labeled “digital natives”— Gen Z is the first generation to grow up with the internet as a part of their daily life
- Gen Z spends more on travel than any other generation—$11,766 per year on average.
- Gen Z’s collective spending power goes directly into travel experiences, with many Gen Z suggesting that travel is an 'essential lifestyle component' that they'd be willing to cut other expenses to finance.
- Gen Z alone constitutes a global spending power of accounts for about 40% of all travel spend
Social Media Platforms That Gen Z Spend Most of Their Time On
48 % spends 160 minutes per day
41 % have played it in the past 2 years and spend 120 minutes per day
44% spend 6 - 10 hours per week
73% spend 90 minutes per day
71% spend 33 min per day
53% spends 67 minutes per day
How Destinate Works
Discovery & Assessment
Every project begins with a deep dive into your brand, goals, and target audience.
Collaboration with Top Tier Partners
Every collaborator is handpicked to deliver state-of the-art results at accessible rates
Strategic Planning
Design a customized approach to meet your objectives, including social media platform recommendations
Implementation & Production
Once the strategy is finalized, our network of specialists brings the vision to life
About Destinate
Destinate helps tourism organizations and travel brands engage Gen Z—the most valuable target audience for the future of travel
Most tourism organizations lack the expertise to effectively integrate gaming platforms like Roblox and Fortnite into their marketing strategies. That’s where Destinate comes in
With deep experience in tourism marketing, we ensure that travel brands leverage immersive gaming strategies that drive real engagement and inspire Gen Z to explore destinations in new ways
How We Work:
We collaborate with partners like Sawhorse Productions to:
- Develop tailored proposals that align with the goals of our tourism and travel clients
- Ensure development teams fully understand the needs of tourism and travel brands
- Create immersive gaming activations on Roblox, Fortnite, and beyond that resonate with Gen Z and drive real-world travel
Tourism & travel marketing is constantly evolving – Destinate
helps you stay ahead.
Meet Destinate's Founder
Dan Barry, CEO & Founder of Destinate, previously founded Insider TV, the largest producer of travel video content in Asia-Pacific in 2010.
At the time, video was rapidly growing on Facebook and YouTube, but most tourism organizations lacked the expertise to scale video production effectively. Insider TV solved this by introducing an affordable subscription model, securing preferred vendor status with major hotel groups such as Marriott, Starwood, Accor, IHG, Hilton, and Radisson, as well as partnerships with tourism boards and airlines across the region.
History Repeats Itself—This Time with Gaming. Today, tourism and travel brands face a similar challenge—understanding and leveraging immersive gaming platforms like Roblox and Fortnite in their marketing strategies.
Destinate was founded to help tourism organizations navigate this next major shift, ensuring they stay ahead by engaging Gen Z through interactive, gamified experiences that drive real-world travel.
Ready Player Travel
Obbies – Turning Destinations into Interactive Parkour Experiences
Welcome to the third edition of our Gaming the Future of Travel series. This time, we explore one of Roblox’s
Tycoon Games – The Blueprint for Building a Tourism Empire
Tycoon games are among the most iconic and replayable experiences on Roblox. They tap into a universal drive—start small, build
1 Billion Average Monthly Users
Top Tourism Games
Why Travel & Tourism Brands Should Consider Activating Roblox
Roblox users spend an average of 2.5 hours per session more than TikTok, YouTube, and Instagram combined
410M+ monthly active users, the largest and most successful gaming platform used by Gen Z
High conversion potential -interactive experiences drive real-world tourism visits.
Scalable activations from small integrations to full world builds.
Why is Roblox so effective for Brands and Products?
Active
While offers a passive, "lean back" experience, Roblox is inherently active and an unrivaled "lean-in" experience
Player Guided
Roblox places players in the center of their own story, where they control what they see and how they engage
Immersive
Roblox offers the unparalleled ability to explore the sights & sounds of destination, stoking wanderlust before making the trip
Travel is popular on Roblox
There are 90k travel related experiences on the platform
6.7
Billion
Lifetime visits to travel related games
961
Billion
Hours engaged in travel related games
Vacation Story
Liberty Airlines
Liberty Cruise Ship Sea Sim
Cabin Crew Simulator
Tourism groups are already reaching millions
- Singapore Wanderland 8M Visits
- Hello! Tokyo Friends 7M Visits
- Qatar Adventure 7M Visits
DESTINATE assists tourism organizations to implement the latest tech to reach Gen Z across platforms such as Roblox, Fortnite, Zepeto, The Sandbox and other 3D immersive social media.
Quick Links
We build really better idea
Subscribe To Our Ready, Player, Travel Newsletter Today
Location
- 5807 Topanga Canyon Blvd, Suite M102 Los Angeles, CA 91367
© 2025 Destinate Agency