📊 The Numbers:

1. 87% of Gen Z play games weekly

2. 56% of Gen Z play games daily

3. Gen Z spends over 3.5 hours per day gaming—more than on any other media

4. 82% of Gen Z prefers interactive experiences over static social media content

Unlike Millennials, who grew up with traditional social media, Gen Z’s digital identity is built inside interactive, immersive platforms where they play, socialize, and even shop.

Gen Z is spending more time and money inside gaming than anywhere else online.

For tourism & travel brands, the question isn’t “if they should engage”?
But how fast they can enter.