GEN Z ARE GAMERS!
HOW GAMING BECAME THEIR #1
DIGITAL DESTINATION

Gaming is no longer just entertainment—it’s the center of Gen Z’s digital universe. Gen Z
spends more time gaming than on any other form of digital entertainment, including social
media and streaming.

• 87% of Gen Z play games weekly
• 56% of Gen Z play games daily
• Gen Z spends over 3.5 hours per day gaming—more than on any other
media
• 82% of Gen Z prefers interactive experiences over static social media
content.

Unlike Millennials, who grew up with traditional social media, Gen Z’s digital identity is built
inside interactive, immersive platforms where they play, socialize, and even shop.
Gen Z is spending more time and money inside gaming than anywhere else online.
For tourism & travel brands, the question isn’t “if they should engage”? But how fast
they can enter.