Gen Z makes up over one-third of the global population and already accounts for 40% of all travel spending—and they’re discovering destinations in entirely new ways.
Destinate helps tourism boards and travel brands connect with Gen Z through the platforms they actually use—whether that’s immersive game worlds, creator-led content, or emerging social platforms.
Our services are designed to increase awareness, drive visitation, and show this next generation of travelers that your brand/destination values them.
Early adopters benefit most—platforms like Roblox and Fortnite aren’t crowded yet, and those who move now will stand out and earn lasting attention.
Destinate are both tourism marketing experts as well as immersive gaming marketing experts.
PROMOTE YOUR BRAND/DESTINATION IN GEN Z’S #1 SOCIAL PLATFORM, WHERE THEY SPEND 2.5 HOURS A DAY
With over 380 million monthly active players, Roblox offers a massive, often untapped audience of future travelers—many of whom you’re not reaching through traditional channels.
Destinate helps travel brands and tourism organizations increase their share of the most valuable demographic in travel—Gen Z, who now accounts for 40% of all travel spending.
We specialize in building immersive, culturally relevant experiences inside the platforms where Gen Z already spends most of their social media time.
Engage Gen Z Players Where They Socialize, Explore, and Play
Fortnite is more than just a game—it’s a global platform where older Gen Z and younger Millennials spend hours each week engaging with immersive, creator-built content. Now, you can meet them there.
With over 650 million registered users, 110 million monthly players, and 60 million daily users, Fortnite offers unparalleled access to a highly active community.
Destinate helps destinations build interactive, custom Fortnite experiences using Unreal Editor for Fortnite (UEFN). This is a scalable way to build brand equity with next-generation travelers—especially those now making their own travel decisions.
Custom Fortnite Island (UEFN Build)
Design a playable Fortnite experience that turns your destination into a world players can explore, compete in, and return to.
Branded Mini-Game or Challenge
Create a short-format game that highlights your destination through engaging, on-brand gameplay.
Fortnite Event Activation
Launch your Fortnite experience alongside real-world events or campaigns to maximize impact.
Creator-Collaborated Fortnite Build
Collaborate with top Fortnite creators to develop and promote your branded world, leveraging their built-in audience and reach.
Whether you’re planning a full custom world or simply exploring immersive platforms, our strategic services help you start smart.
Why This Matters:
Learn how Gen Z discovers travel ideas through games.
Test campaign concepts with low risk before committing major budgets.
Use performance data to inform every decision.
Demonstrate measurable results to internal stakeholders and build buy-in.
Roblox Video Ads
Reach Gen Z directly with skippable in-game ads—no build required.
Platform Strategy Session
Work with experts to determine your best fit in Roblox, Fortnite, and other immersive platforms.
Data Consult
Leverage real performance and audience data to make confident campaign decisions.
Creator Pilot Campaign
Launch a small-scale collaboration with a Roblox or Fortnite creator to test messaging and generate early momentum.
DESTINATE assists tourism organizations to implement the latest tech to reach Gen Z across platforms such as Roblox, Fortnite, Zepeto, The Sandbox and other 3D immersive social media.
Subscribe To Our Ready, Player, Travel Newsletter Today