ROBLOX VIDEO ADS
Reach Gen Z inside the games they’re already playing—no game build required.
With Roblox now offering skippable video ads through Google Ad Manager, tourism brands have a fast, scalable way to connect with Gen Z travelers in-game.
Destinate helps destinations and travel brands plan, execute, and optimize these campaigns—from concept to creative, targeting, and reporting.
📊 Why It Matters
• 85.3 million daily active users
• 2.5 hours of average daily engagement
• Rewarded Video ads now appear natively inside games and offer players in-game perks in exchange for watching
• Ads are purchased directly through Google’s infrastructure, just like YouTube or display
🚀 Why Travel Brands Should Act Now
• No game development needed — campaigns can launch quickly
• Reach Gen Z with scale inside a platform they already love
• Add immersive reach to existing digital plans
• Test messaging and targeting before investing in larger builds
• Signal to Gen Z that your destination “gets it” by showing up where they spend time
🤝 How Destinate Helps
• We manage campaign setup and targeting through Google Ad Manager
• We work with your team to align messaging with immersive best practices
• We track performance and deliver post-campaign insights
• We ensure your ad content fits the Roblox environment—without disrupting the player experience
📞 Let’s talk about adding Roblox Video Ads to your next campaign.
