
Nearly 90% of Advertisers Are Now Using GenAI. Are You?
According to new research from IAB and Statista, a staggering 9 in 10 advertisers are already leveraging GenAI tools for digital campaigns. And they’re not just testing the waters —…
According to new research from IAB and Statista, a staggering 9 in 10 advertisers are already leveraging GenAI tools for digital campaigns. And they’re not just testing the waters —…
Home Every day, tourism boards ask the same question: “How do we effectively reach Gen Z?” The answer isn’t more ads — it’s more interaction. Platforms like Roblox…
Home This spring, a quiet farming game launched on Roblox and changed everything. Grow a Garden, developed by The Garden Game, reached: ✨ 11.7 million concurrent players 📊 1.8…
Home Join Ready Player Travel in Tbilisi for Global Tech Weekend 2025 This June, Ready Player Travel, alongside partners Beyond Pixels, Destinate, and the Georgian National Tourism Administration (GNTA), is…
Home Forget brochures. The next generation is discovering the world through social feeds, cinematic vlogs, games and viral travel stories. For Gen Z—and increasingly Gen Alpha—influencers aren’t just entertainers; they’re…
Home This week in our Gaming the Future of Travel series, we turn to one of the most socially engaging genres on Roblox: Roleplaying games (RP games). These aren’t just…
Home Walmart’s Boldest Move Yet in Gaming is Basically a Tourism Strategy in Disguise Walmart just launched a game-changing loyalty product inside Roblox — and it’s a blueprint travel brands…
Home Welcome to the fifth installment of Gaming the Future of Travel. This time, we dive into Adventure games—one of the most emotionally powerful and creatively flexible genres on Roblox.…
DESTINATE assists tourism organizations to implement the latest tech to reach Gen Z across platforms such as Roblox, Fortnite, Zepeto, The Sandbox and other 3D immersive social media.
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