According to new research from IAB and Statista, a staggering 9 in 10 advertisers are already leveraging GenAI tools for digital campaigns. And they’re not just testing the waters —…
Home Every day, tourism boards ask the same question: “How do we effectively reach Gen Z?” The answer isn’t more ads — it’s more interaction. Platforms like Roblox…
Home Platform: Roblox Commissioned by: ASEAN (Association of Southeast Asian Nations) Developer: Cosmow Launch Date: September 27, 2024 (World Tourism Day) Partners: AirAsia, Agoda, ASEAN-Korea Centre Instagram Link: https://www.instagram.com/reel/DCSzbUQJoEW/ Launch Stats: ~200,000 players in first 3 days…
Home This spring, a quiet farming game launched on Roblox and changed everything. Grow a Garden, developed by The Garden Game, reached: ✨ 11.7 million concurrent players 📊 1.8…
Home https://destinate.net/wp-content/uploads/2025/06/FTS_video-evento_EN.mp4 Platform: Roblox Launched by: Canary Islands Tourism BoardDeveloper: BrandNewVerseCreative Lead & Event Production: Flecher.coScientific Contributor: Cristina Fernández Gil (Oceanographer)Co-Financed by: European Regional Development Fund (ERDF)Game Link: Play on RobloxLaunch Stats: 1.5 million visits in the…
Home Join Ready Player Travel in Tbilisi for Global Tech Weekend 2025 This June, Ready Player Travel, alongside partners Beyond Pixels, Destinate, and the Georgian National Tourism Administration (GNTA), is…
Home Forget brochures. The next generation is discovering the world through social feeds, cinematic vlogs, games and viral travel stories. For Gen Z—and increasingly Gen Alpha—influencers aren’t just entertainers; they’re…
Home This week in our Gaming the Future of Travel series, we turn to one of the most socially engaging genres on Roblox: Roleplaying games (RP games). These aren’t just…
DESTINATE assists tourism organizations to implement the latest tech to reach Gen Z across platforms such as Roblox, Fortnite, Zepeto, The Sandbox and other 3D immersive social media.
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