AWARD-WINNING IMMERSIVE LAUNCH ACTIVATIONS
For select projects, Destinate extends cinematic launch stories into immersive environments across platforms like Roblox and Fortnite — transforming video-led campaigns into interactive, omnichannel experiences designed to drive awareness and engagement.
WHO IS GEN Z?
Gen Z was born between 1997 and 2012. As digital natives, they are the first generation to grow up inside social platforms, interactive media, and shared virtual environments — shaping how brands must launch, communicate, and build relevance today.
Gen Z values experience over ownership, participation over passive consumption, and expects brands to meet them in interactive, creator-driven spaces.
WHERE GEN Z SPENDS THEIR TIME
Spend 160 minutes per day
Spend 120 minutes per day
Spend 90 minutes per day
Spend 33 minutes per day
Spend 6 - 10 hours per week
Spends 67 minutes per day
1 BILLION AVERAGE MONTHLY USERS
WHY IMMERSIVE EXTENSIONS AMPLIFY LAUNCH CAMPAIGNS
Audiences spend more time in interactive environments than on traditional social feeds
Immersive extensions deepen emotional connection beyond video alone
Participation-driven experiences increase recall, sharing, and cultural relevance
Activations scale from lightweight integrations to full immersive worlds
Designed to support — not replace — cinematic launch storytelling
Roblox
WHY ROBLOX WORKS AS A LAUNCH EXTENSION
- 01
- 02
Active Engagement
Unlike passive media, immersive environments invite audiences to explore, interact, and spend meaningful time with a launch narrative.
Audience-Led Exploration
Participants control their experience — discovering environments, moments, and details at their own pace.
- 03
- 01/04
Immersive environments allow audiences to explore places, designs, and concepts before they exist in the real world.
Spatial Storytelling
- 04
IMMERSIVE CONTENT AT SCALE
There are 90k experience-driven environments
6.7
Billion
Lifetime visits
961
Billion
Hours of total engagement
Vacation Story
Liberty Airlines
Liberty Cruise Ship Sea Sim
Cabin Crew Simulator
LAUNCH ACTIVATIONS REACHING MILLIONS
Singapore Wonderland 8M Visits
Qatar Adventure 7M Visits
Hello! Tokyo Friends 7M Visits
Destinate creates professionally produced cinematic AI videos for major openings, launches, and pre-debut campaigns. Using a hybrid approach that blends GenAI, real-world assets, and creative direction, we help brands bring destinations, developments, and experiences to life before they open.
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- LATIN AMERICA Mazatlán, Mexico
- ASIA Hong Kong, SAR
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