Join Ready Player Travel in Tbilisi for Global Tech Weekend 2025

This June, Ready Player Travel, alongside partners Beyond Pixels, Destinate, and the Georgian National Tourism Administration (GNTA), is proud to sponsor a groundbreaking event that explores how gaming, immersive storytelling, and cultural engagement are shaping the future of tourism.

Hosted during Global Tech Weekend Tbilisi 2025, our featured session—Where UGC Meets Tourism—brings together tourism boards, platform leaders, developers, and creators to ask a powerful question:

What happens when destinations stop promoting and start becoming worlds you can play?

👉 Request your invitation: https://lu.ma/yvzunn36

Global Tech Weekend Tbilisi 2025: Shaping the New Era

Taking place June 20–22, Global Tech Weekend Tbilisi 2025 will convene over 3,000 attendees, more than 100 companies, and 80+ international speakers across industries including AI, FinTech, Gaming, Web3, AgriTech, E-Sports, and Travel Innovation.

The full-day main conference on June 21 will include multiple stages, a startup showcase, investor lounges, and high-impact networking—all set against one of Europe’s most vibrant and undiscovered creative capitals.

Ready Player Travel, Beyond Pixels, Destinate, and GNTA are proud to help shape the immersive tourism narrative at this landmark event.

Georgia: A Cultural and Creative Force on the Global Stage

The Georgian National Tourism Administration isn’t just hosting—it’s leading.

GNTA is the first tourism board in the Caucasus region to develop a destination-focused experience on Roblox, making Georgia one of the first countries globally to invest in immersive tourism marketing at this scale.

Why Georgia?

• 8,000+ years of winemaking tradition — the birthplace of wine
• Cinematic diversity — mountain peaks, coastlines, ancient towns, forests, all within hours of each other
• Creative production hub — high quality, visually rich, and budget-friendly
• Cultural depth meets innovation — a unique mix of heritage and forward-thinking creativity

Georgia isn’t just a great place to visit. It’s a compelling place to build, prototype, and co-create the future of destination storytelling.

Why Gen Z Is the Most Important Audience in Travel Marketing

• Gen Z makes up one-third of the global population
• They drive 40% of all travel spending
• And they explore the world through creators, games, and immersive experiences—not traditional channels

Travel organizations are evolving their social strategies to meet Gen Z where they are—inside immersive platforms where daily engagement now surpasses the combined time spent on YouTube, Instagram, and TikTok.

This generation doesn’t just consume travel content. They want to co-create it, live it, and play it.

Meet Roblox’s Ruben Veiga

We’re thrilled to be joined in Tbilisi by Ruben Veiga, Developer Community Manager at Roblox.

In our featured session, we’ll explore:

• Roblox’s scale: 400M+ monthly users, 98M+ daily users, and 2.5+ hours per user, per day
• Why Roblox is rapidly becoming a critical space for cultural exploration and storytelling
• How destinations can partner with developers and creators to build tourism worlds that resonate with younger travelers
• What makes a Roblox activation succeed—and where brands often go wrong

Roblox isn’t just a kids’ platform. It’s a new layer of digital culture—and tourism is just beginning to unlock its potential.

Event Details

📍 Location:Tbilisi Hills – panoramic views, gourmet Georgian cuisine, and curated wine

🗓️ Dates:June 20–22, 2025

🎶 Live DJ and curated networking atmosphere

🎙️ Speakers from Roblox, GNTA, Destinate, Beyond Pixels, and more

🌐 Part of Global Tech Weekend Tbilisi 2025 – Georgia’s premier future-forward innovation summit

👉 Request your invitation here: https://lu.ma/yvzunn36