Destinate Tourism Portal
THE OFFICIAL GLOBAL REGISTRY FOR TOURISM ORGANIZATIONS
READY TO COLLABORATE IN GAMING & IMMERSIVE EXPERIENCES
The Destinate Tourism Portal is the global
registry connecting tourism boards, airlines,
hotels, and attractions with the platforms,
agencies, and studios building the future of
Gen Z travel — inside immersive games
and virtual experiences.
DESTINATIONS ARE ENTERING THE GAME
The Destinate Tourism Portal helps you get discovered, featured, and connected
REGISTERING IS FREE
AND IT SIGNALS THAT YOUR ORGANIZATION IS OPEN TO COLLABORATION.
WHY ARE BRANDED GAMING EXPERIENCES EXPLODING?
- • Gen Z (ages 13–28) makes up one-third of the global population
• They spend more than 3 hours a day on platforms like Roblox and Fortnite —
more than TikTok, YouTube, and Instagram combined
• 2024 saw an explosion of brands launching immersive experiences on platforms
such as Roblox and Fortnite to meet Gen Z where they are
HOW DOES THIS AFFECT THE TOURISM INDUSTRY?
- • Gen Z drives 40% of all travel spend — and expects interactive, gamified
experiences
• While fashion, entertainment, and sports moved early, tourism is now catching up
• In 2025, more destinations, airlines, and travel brands are entering the space
than ever before, and their perfect partners are usually tourism destinations
REAL-WORLD EXAMPLES
- These are just a few examples of what’s already happening in the industry
• A major airline is developing a Roblox game and looking to feature destinations along its key routes
• An online travel agency is building a gamified exploration platform and wants to
partner with forward-thinking tourism boards
• Cruise lines and DMOs are seeking hotel, attraction, and airline integrations
inside their immersive experience
They are all looking for destinations to partner with
TOP TOURISM GAMES
WHY YOU SHOULD JOIN TODAY
- The Future (Gaming) Has Already Arrived, Don’t wait until it’s mainstream — by then, the early movers will already be leading.
- • Get discovered by platforms, developers, and agencies working in immersive media
- • Make it easier for other tourism brands to collaborate with your destination
- • Be included in a global registry that signals your openness to innovation
- • Destinate makes the process simple, centralized, and designed for real-world results.
WHAT YOU GET BY REGISTERING
- • Position your destination as a leader and innovator, and drive more Gen Z visitors.
- • Visibility to creators, developers, and brands building immersive travel content
- • Access to potential collaborations with other
tourism and travel organizations - • Opportunities to be featured in pitch decks, campaigns, and media conversations
- • A simple way to say: “We’re open to immersive collaboration”
ARE YOU BUILDING A TOURISM GAME?
If you’re a studio, agency, travel brand, etc. looking to collaborate with other tourism and
travel brands, The Destinate Tourism Portal serves as your connector.
