Welcome to Slivingland, where Hilton Hotels meets the metaverse in an experience as luxurious as their real-world stays. Created in partnership with Paris Hilton’s 11:11 Media, this innovative Roblox activation wasn’t just about gaming—it was about loyalty, rewards, and rethinking how we engage Gen Z and Gen A travelers.

This wasn’t your average points program. Hilton took loyalty to new heights (or dimensions), giving players the ability to earn Hilton Honors points within the vibrant virtual world of Slivingland. The result? A gamified travel experience that seamlessly blended the digital and physical worlds.

What Set This Activation Apart

Hilton didn’t just dip its toes into the metaverse; it made waves. As one of the first hospitality brands to integrate real-world rewards into Roblox, Hilton boldly redefined loyalty marketing for a new generation. Behind the scenes, the cutting-edge work of Flaunt ensured that players could enjoy a first-of-its-kind connection between gameplay and real-world perks.

• Game Category: Roleplaying (RP) / Simulation
• Gaming & Tourism Strategy: Hilton’s game focuses on hotel and hospitality engagement, where players can experience guest services, luxury amenities, and VIP upgrades. This aligns with how hotel brands can use gaming to showcase accommodations, reward loyalty, and provide interactive brand experiences.

Innovation in Action

Hilton’s Slivingland activation was more than just a fun idea—it was a masterclass in innovation:

• Gamified Loyalty: Turning playtime into travel points redefined how brands can build meaningful engagement.
• Trailblazing Integration: By merging blockchain-backed rewards with immersive gaming, Hilton showcased the future of loyalty marketing.
• Gen Z-Centric Design: With a playful yet strategic approach, Hilton proved that the metaverse isn’t just for entertainment—it’s for business growth too.

Key Takeaways

1. The World of Slivingland: A dazzling Paris Hilton-themed landscape filled with mini-games, challenges, and shareable moments.
2. Play and Earn: Players experienced the joy of earning real Hilton Honors points while having fun in a virtual paradise.
3. Cross-Industry Collaboration: The project was brought to life through the combined efforts of 11:11 Media, experienced Roblox developers, and Flaunt’s loyalty expertise.

Why It Matters

Gen Z isn’t flipping through travel brochures—they’re building virtual empires on platforms like Roblox. Hilton’s campaign exemplifies how tourism brands can pivot to meet younger audiences where they are. The message is clear: immersive platforms aren’t just a trend; they’re a necessity for modern engagement.

Key Players

• 11:11 Media: Paris Hilton’s creative powerhouse, steering the project’s vision.
• Roblox Game Developers: The magicians behind Slivingland’s design and functionality.
• Flaunt: Pioneers in blockchain-backed loyalty, connecting the dots between gaming and rewards.

The Last Word

Hilton’s Slivingland wasn’t just an activation—it was a wake-up call for the tourism industry. Immersive experiences don’t just engage; they convert. By weaving loyalty into gameplay, Hilton captivated Gen Z and set the stage for a new era in tourism marketing.

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