This week in our Gaming the Future of Travel series, we turn to one of the most socially engaging genres on Roblox: Roleplaying games (RP games).

These aren’t just about gameplay—they’re about lifestyle simulation, creative expression, and community interaction. Players take on jobs, live in digital cities, manage hotels, and socialize in ways that mirror real-world travel and hospitality experiences.

For tourism orgs and travel brands, RP games offer the clearest path to social storytelling and immersive destination engagement.

 

What Are Roleplaying Games?

Roleplaying games let players inhabit roles inside persistent, shared virtual environments. In Roblox, this might mean becoming:

• A hotel manager or concierge
• An airline crew member
• A tourist in a virtual city
• A chef, DJ, mayor, or resort guest
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They combine social simulation, lifestyle branding, and job-based game loops, which makes them a natural bridge to the travel and hospitality world.

Why RP Games Matter for Gen Z

• 🧠 Social-first by design: Gen Z and Gen Alpha use games to connect, not just compete
• 🎭 Lifestyle simulation: They enjoy expressing identity and trying new roles
• 🌍 Virtual economies: From working airport security to running a coffee shop, players engage deeply in world-building
• 🏨 Hospitality match: RP mechanics map perfectly to real-world tourism roles—hotels, airlines, restaurants, and events
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Top Roblox Roleplaying Games (And What Tourism Can Learn)

1. Brookhaven 🏡RP

📍 Developer: Wolfpaq The most popular RP game on Roblox, known for its open-world sandbox and lifestyle simulation. Players own homes, drive cars, explore towns, and roleplay daily life.

Best Practices:

• Flexible play with no win condition
• Heavy user-generated content (homes, outfits, vehicles)
• Easy onboarding, instant immersion
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Tourism Angle:

Model for city- and resort-style RP games. Destinations could mirror neighborhoods, attractions, and events in a branded sandbox.

2. Bloxburg (Welcome to Bloxburg)

📍 Developer: Coeptus A detailed life simulation game with jobs, home design, and town management. Players can work at restaurants, clean hotels, or run stores.

Best Practices:

• Job mechanics keep players engaged
• Roleplay is layered with creation (building/designing)
• Customization and reward systems are strong
•  

Tourism Angle:

Excellent blueprint for integrating branded hotels, restaurants, and attractions that players work in and visit.

3. Airplane Simulator

📍 Developer: Fat Whale Games Players take on roles like pilots, airport staff, or travelers. Realistic aircraft, airport logistics, and long-haul flights are part of the loop.

Best Practices:

• Deep simulation of travel mechanics
• RP-style tasks (security, baggage, boarding)
• Immersive onboarding as airline crew
•  

Tourism Angle:

Ideal for airlines, airport brands, or national tourism boards looking to gamify the travel journey—from check-in to arrival.

4. Qatar Airways – QVerse (Branded RP/Simulation Hybrid)

📍 Developer: Qatar Airways with Robloxx Studios Players explore Hamad International Airport and board Qatar Airways’ Airbus A350. Includes brand ambassadors, business class lounges, and real-world wayfinding.

Best Practices:

• Strong visual fidelity and brand integration
• Combines storytelling with exploration
• Uses roleplay to educate on luxury and flight experience
•  

Tourism Angle:

Leading example of how RP can merge with branded destination storytelling.

5. Hotel Elephant (Classic Hospitality Roleplay)

📍 Developer: JMT Studios One of the earlier Roblox games where players take on hotel staff roles: receptionist, concierge, bellhop, etc.

Best Practices:

• Clear onboarding into roles
• Reinforces hospitality flow (check-in to service)
• Lightweight loop, great for young players
•  

Tourism Angle:

A plug-and-play format for real-world hotel brands seeking in-game brand placement and experience simulation.

Best Practices for Tourism RP Game Design

✔️ Create job roles tied to your brand:Hotel concierge, cultural guide, event manager

✔️ Use recognizable landmarks as map anchors

✔️ Offer social moments:Dance floors, pool parties, festivals

✔️ Let players earn & spend currency:Loyalty systems, exclusive upgrades

✔️ Encourage content creation: Room designs, uniforms, event flyers

Use Cases by Tourism Sector

• 🏨 Hotels & Resorts – Simulate service roles and guest experiences
• ✈️ Airlines & Airports – Let players work or fly in a gamified version of the travel process
• 🏙️ Urban Tourism – Mirror real city blocks with cultural hotspots
• 🎉 Events & Festivals – Create social hubs with brand tie-ins
• 🍽️ Restaurants & Culinary Destinations – Showcase menus, staff, and ambiance
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Let’s Build a Social Travel Experience

Roleplaying games are community magnets. They let players live the experience—not just see it.

Want to build your own branded RP activation in Roblox? 📩 DM me on LinkedIn for a free 1-hour consultation and let’s map your destination into a playable experience.

✅ And don’t forget to follow Destinate for more insights on how Gen Z is discovering the world through gaming.

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Past Editions You May Have Missed:

• 🎒 Adventure Games – How Exploration and Storytelling Boost Travel Engagement
• 🎡 Tycoon Games – Building a Tourism Empire
• 🧗 Obbies – Turning Destinations into Parkour Courses
• ✈️ Simulators – Training the Next Generation of Virtual Travelers
• 🎮 Series Kickoff – Core Gameplay Loops and Genres on Roblox