Destinate

Roblox

WHY TRAVEL & TOURISM
BRANDS SHOULD CONSIDER
ACTIVATING ROBLOX

Roblox users spend an average of 2.5 hours per
session—more than TikTok, YouTube, and
Instagram combined.

410M+monthly active users, the largest and most
successful gaming platform used by Gen Z

High conversion potential—interactive experiences
drive real-world tourism visits.

Scalable activations from small integrations to full
world builds.