Why Gen Z?
Why Gen Z?
Gen Z (ages 13-28) represent 1/3 of the global population — and drives 40% of travel spend, $143 billion annually
Gen Z spends more on travel than any other generation—$11,766 per year on average.
Gen Z’s collective spending power goes directly into travel experiences, with many Gen Z suggesting that travel is an “essential lifestyle component” that they’d be willing to cut other expenses to finance.
Gen Z alone constitutes a global spending power of (a figure that is only increasing) and accounts for about 40% of all travel spend
GEN Z SPEND MORE TIME ON GAMING PLATFORMS LIKE ROBLOX THAN ON TIKTOK, YOUTUBE & INSTAGRAM COMBINED
WHAT SOCIAL MEDIA DO GEN Z USE THE MOST?
YouTube – 89%- Roblox – 81%
Instagram – 72%
TikTok – 71%
Minecraft – 71%
MINUTES SPENT PER DAY ON EACH PLATFORM BY GEN Z
- Roblox – 152
- YouTube – 58
- TikTok – 49
- Instagram – 21
GEN Z – THE FIRST DIGITAL NATIVE GENERATION
The earliest Gen Zers were born when the internet had just achieved widespread use.
Labeled “digital natives”—Gen Z is the first generation to grow up with the internet as a part of their daily life
• Gen Z doesn’t just consume content — they co-create it
• Gaming is Gen Z’s favorite social media, with an average of 3.5 hours per day, more than any other social media
• Roblox is Gen Z’s #1 gaming platform, with over 380 million monthly players
• The bottom-line? Gen Z cannot be effectively marketed to as you are marketing to previous generations
• When it comes to social media, Gen Z are mostly gamers (95% according to yPulse)
DESTINATE assists tourism organizations to implement the latest tech to reach Gen Z across platforms such as Roblox, Fortnite, Zepeto, The Sandbox and other 3D immersive social media.
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