The National Football League debuted “You Better Believe It,” its high-energy 2025 Kickoff campaign that combines artificial intelligence and live action to create a larger-than-life, all-32 team fan celebration.

Set to a remixed version of Quad City DJ’s classic “Come On, Ride the Train” performed by recording artist Normani, the 60-second spot plays out like a music video, which captures the shared hope that this could be any team’s year. Fans of all 32 teams are depicted on a massive float, as they sing the catchy “Come On, Ride the Float” chorus, along with team-specific verses. Through live-action and AI tools, the NFL featured distinct homages and cultural references for fans of each team, whether it’s picturing Washington Commanders’ Major Tuddy as a flying pig, showing a ginormous ice sculpture of “Joe Cool” or referencing the “Black Hole” section of Allegiant Stadium.

“Our fans are at the heart of this campaign — their joy, optimism and belief in what’s possible