Tourism marketing is undergoing a significant transformation, and much of this evolution is being driven by the preferences and behaviors of Generation Z. Born between 1997 and 2012, Gen Z represents a growing segment of travelers with distinct expectations, values, and digital habits that are reshaping how destinations and brands approach their marketing strategies. Here’s how Gen Z is changing the game in 2025 and the platforms and priorities marketers need to embrace.
Conclusion
As Gen Z continues to redefine travel marketing, it’s clear that the industry must evolve to meet their preferences. By prioritizing authenticity, sustainability, mobile-first strategies, and visually captivating content, brands can connect with this influential generation. Understanding and leveraging the platforms Gen Z values most, including emerging spaces like Roblox and Fortnite, will be the key to staying ahead in the ever-changing tourism landscape of 2025.
DESTINATE assists tourism organizations to implement the latest tech to reach Gen Z across platforms such as Roblox, Fortnite, Zepeto, The Sandbox and other 3D immersive social media.
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