IAB Certified GenAI Video Compliance

IAB CERTIFIED COMPLIANT

ALL DESTINATE GEN AI VIDEOS ARE CERTIFIED IAB COMPLIANT

Reviewed under the IAB Video Compliance Brief (September 2025) and approved for paid distribution across Meta, Google, and major digital ad

Destinate applies the latest IAB standards to every GenAI video we produce — from hotel pre-openings to global brand campaigns. Each project undergoes an internal compliance review focused on disclosure, authenticity, and platform readiness. The result: cinematic GenAI videos that meet industry guidelines and are safe to promote across paid media.

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WHAT “CERTIFIED IAB COMPLIANT” MEANS

Every GenAI video produced by Destinate is reviewed according to the IAB Video Compliance Brief (September 2025) — the industry’s most current framework for ethical AI video advertising.

Transparency

AI involvement is clearly disclosed when required

Authenticity

All visuals and claims are verified against brand-approved materials

Platform Readiness

Files are prepared and formatted for paid and social media

OUR COMPLIANCE PROCESS

Destinate’s internal review aligns with the IAB’s disclosure and governance principles for AI-generated video. Each project passes through a three-step checklist before delivery

Review

We evaluate all visual and narrative elements for disclosure accuracy and ethical use of AI

Certify

Each approved video receives the “Destinate GenAI Approved” designation, confirming adherence to IAB guidance

Deliver

Final files are formatted and metadata-tagged for smooth approvals on Meta, Google, and DSP platforms

TRUSTED BY HOTELS, DESTINATIONS & TRAVEL BRANDS

Our certification supports organizations adopting GenAI video safely and confidently

Hotels & Resorts

Using renderings and pre-opening visuals

Tourism organizations

Running multi-market paid campaigns

Agencies & Media Teams

Managing high-stakes creative approvals

TRANSPARENCY STATEMENT

“This cinematic preview was created using GenAI and brand-approved assets. Destinate reviews all content for AI disclosure and IAB platform compliance.”

Reviewed under IAB Video Compliance Brief (September 2025). Final ad approval is determined by each platform.

ABOUT THE IAB

The Interactive Advertising Bureau (IAB) develops global standards and best practices for digital advertising. Its Video Compliance Brief (September 2025) provides guidance on AI governance, disclosure, privacy, and platform integrity. Destinate’s internal certification process aligns directly with these guidelines to ensure transparency and readiness for paid media.

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WANT TO CERTIFY YOUR GEN AI CONTENT?

Whether it’s a hotel pre-opening, destination launch, or digital campaign, Destinate’s GenAI compliance review ensures your content meets IAB and platform standards.